Discipline: Corporate positioning, media relations
To position the VTC Group as a cluster and disruptor in supporting innovative small companies to attract multi-national sponsors and small company members.
We have delivered significant coverage for the cluster since its 2015 launch, in the likes of Business Insider and Forbes – the latter leading to an introduction with a multi-national headline sponsor.
We have focused on telling the business story as well as positioning the senior executives as industry commentators. This approach has worked very well in making VTC an established voice in the public debate on the potential and funding needs of start-ups, and driven coverage in key media such as The Financial Times and Business Weekly. In addition, our team has positioned CEO Auriol Stevens as a trusted commentator on the benefits of engaging women in senior business roles.