Sector: Blockchain, Medtech
Discipline: Media relations, community engagement
To raise the profile of Lancor Scientific among medtech audiences and the blockchain community, and generate excitement around its decentralised registry. Positioning Lancor Scientific as a pioneering AI and blockchain-based cancer screening start-up, alongside its collaboration with the NHS and Austrian government.
To best communicate Lancor Scientific’s brand, Yellow Jersey began by getting to know the story behind the organisation and the team. This way, we could position their CEO Aamir Butt and the team as experts in their field, and pitch their vision and achievements to-date to the relevant media.
We developed news releases focusing around Lancor Scientific’s core goal, resulting in media coverage across healthcare, blockchain and technology outlets. We also secured coverage in Forbes, after pitching to a high-profile journalist about how Lancor Scientific were advancing artificial intelligence in healthcare. In addition, Yellow Jersey secured an exclusive press release in top-tier crypto publication Cointelegraph, resulting in hundreds of outlets covering the story and widespread traction on social media. Finally, positive results on ICO listing sites drove valuable traffic for the company’s Token Sale.