Sector: Fintech, Financial Services
Discipline: Brand building, media relations, event management
To aid the growth of Israeli start-up COTI by securing media coverage and developing its brand awareness. Highlighting experience of the team and their background from Investec plc, BlackRock, IBM and Goldman Sachs. Building a long multi-tiered PR campaign that saw the company journeyed from conception through to multiple Token Sales, aftermarket and product launches.
Yellow Jersey worked with COTI to develop their brand name and present their activity and partnerships as thought leadership, media interviews and news releases. We introduced COTI to the crypto and financial media, developing stories to suit the interests of individual journalists. This resulted in interviews for publications including Forbes, Euromoney, Inc., TechCrunch, Nasdaq and Coinspeaker. This placed them firmly into the relevant media as the revolutionary blockchain 3.0 global payments network, and resulted in representatives of the team attending and securing interviews at high-profile global conferences, such as the Malta Blockchain Summit.