Discipline: Financial PR, media relations
To help explain Concepta’s product and investment case to gain market traction around the company’s London listing and aftermarket.
Following a successful reverse takeover of Concepta Diagnostics by Frontier Resources International in July 2016, Concepta Plc listed on AIM. The company is a UK-based women’s healthcare business, focused on helping women with unexplained infertility to conceive.
Through a mixture of IPO advisory, investor relations and media campaigning, we successfully positioned the brand within the business and healthcare communities. Driven by a comprehensive communications campaign we have been able to tap into new investor and customer markets and push this new dynamic brand to the forefront of the healthcare market.