BI

BI

Sector: Alternative investment

Discipline: Corporate positioning, media relations

BRIEF

To raise greater awareness of the fine wine merchant BI’s product offering and rare wine as an alternative asset class.

PROJECT OUTCOME

BI (formerly Bordeaux Index) boasts the only live, two-way trading platform for rare wines. Using technology more often found on financial securities trading floors, BI has become a rare wine market-maker, enabling clients to buy and sell 24/7. As an international business, BI is also able to provide great insight into buying trends as well as educate on why rare wine can be a genuine long-term investment. Working closely with the management, we have been able to craft stories that have helped to position the brand at the forefront of the fine wines market. These have gone on to generate coverage across the business and investment press, including The Financial Times, The Telegraph, The Times, The Daily Mail, Bloomberg and CNBC.

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