Yellow Jersey PR announces the appointment of Alex Gerrard who joins the agency this month as Chief Financial Officer. At Yellow Jersey, Alex will play an integral management role in advising and building on the firm’s ambitious organic and acquisitive expansion plans.

Alex is an entrepreneurial Finance Director with over 20 years’ experience that includes senior corporate roles working with PLCs and private companies through periods of rapid and sustainable development. He has also founded and grown his own full-service accounting practice, which provides ‘high street’ accounting services to both SMEs and larger organisations. Alex therefore understands the pressures and risks that drive businesses as they fast-track growth.

Over the past 12 months, Yellow Jersey PR has undergone a significant period of transformation.  The agency has more than doubled the size of its team to 20, providing an integrated approach to PR, which includes a dedicated financial, brand and crisis communications service. Yellow Jersey PR has two offices in London and Leeds and advises over 50 clients across nine sectors.

Dominic Barretto, Managing Director of Yellow Jersey said: “I am pleased to welcome Alex to the agency and delighted to have added such a highly experienced and commercially oriented CFO to our team.  We are in a period of rapid growth and Alex’s skills will be an undoubted asset as we seek to extend our footprint in the corporate communications industry.”

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