Discipline: Corporate positioning, investor relations, media relations
To secure widespread coverage for Escape Hunt across UK media, building brand awareness, and the establish journalist relationships for Escape Hunt’s management.
Yellow Jersey prepared for the campaign launch by providing expert opinion on the announcement’s messaging to best pitch the story to the media. Initial task was to use their BBC/Dr Who campaign/RNS to reaffirm the underlying strategy and investment opportunity of the company. It was agreed that picture stories focusing across the national and regional media would hit the mark.
Over two working days over 20 interviews were set up and, as a result, Yellow Jersey secured written coverage for Escape Hunt in every major channel and publication. In conjunction with our media work, we managed inbound investor enquires and have now set the path for a long term following.