Aura Energy

Aura Energy

Sector: Mining

Discipline: Corporate positioning, investor relations, media relations

BRIEF

To position Aura to gain maximum market traction on its London listing and provide media relations support in the aftermarket.

PROJECT OUTCOME

Against a difficult environment for miners, ASX listed uranium developer Aura Energy came to us with an intention to dual-list in London.

In addition to working closely with Aura to develop its corporate and investment narrative, we successfully secured widespread positive press coverage: The Sunday Times, The Daily Telegraph, The Daily Mail, London Evening Standard, City A.M., to name a few. Aura successfully listed, raising approximately £2.7m and the share price more than doubled on its first day of dealings, closing up 115%.

We now support Aura in the aftermarket as it looks to build itself into a cash-generative uranium producer in the near to mid-term.

“Yellow Jersey have been just great and for me making compliments to PR agencies has been rare as I find most to be lazy, often trailing off to non-activity after 2-3 months. Not Yellow Jersey, they have been active to the point I cannot sometimes keep up. They have just kept generating media out of nowhere.”

Executive Chairman of Aura Energy

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