A new communications
consultancy for the downturn

Yellow Jersey PR Limited ("Yellow Jersey" or the "Consultancy"), a new London-based corporate reputation consultancy, launches this month into the UK and European communications market to provide quoted and unquoted companies - as well as individual directors - with an all encompassing service to replace or shadow existing in-house communications teams at recession friendly costs. The Consultancy also announces the launch of two new PR products to the market - Yellow Off-Piste and Yellow Insured.

Key points:

• Designed to enhance or replace in-house and outsourced PR teams and provide up to 50% aggregate cost savings
  
• Multiple disciplines available through a single team, providing for a more streamlined approach and quick results
  
• Yellow Off-Piste to provide one-off press releases, white papers, media introductory meetings and interviews
  
• Flexibility to operate without lengthy contractual lock-in periods: just pay as you go
  
• Yellow Insured to provide a situations-based PR policy for senior executives and companies
  
• Areas of specialism: Retail, TMT, Renewable, Natural Resources and Financial Services
  
• Complimentary media audit available to prospective clients
  

Yellow Jersey provides Financial, Corporate, Broadcast & Product PR, Marketing Communications and Investor Relations services to privately owned companies and brands, individual executives and small-to-mid cap quoted companies across a number of sectors. The Consultancy also offers a range of value enhancing products including Yellow Off-Piste, a pick-and-mix service enabling clients to pay as they go when accessing services from a plethora of communications tools such as brochure, presentation, website and speech copywriting - through to media, PCB & analyst introductions and interview scheduling.

Additionally, Yellow Jersey is able to provide senior executives, directors and companies with an issues management PR insurance policy, branded Yellow Insured which, for a minimal one-off cost provides reactive coverage throughout crisis or special situations. The policy operates on a "switch on/off" basis covering media management and press release copywriting and can run for either a six or twelve month term.

Yellow Jersey also offers free media audits for prospective PLC clients seeking to find out what the press really think of their story, style and management team.

Commenting on the launch, Barretto, says: "Setting up during any downturn brings both challenges and opportunities. We utilise similar communication disciplines as other agencies in the market, but are packaging and charging out in a new and flexible way to meet restrictive budgets and challenging timescales. We are targeting companies either unwilling to agree to lengthy contractual lock-ins; those seeking to simply access standalone services such as one-off press releases; companies who don't want to pay a retainer but want peace of mind that support is there if needed; and those who are simply receiving a poor service or paying too much."

Operating out of Canary Wharf and Covent Garden, Yellow Jersey draws together a best of breed senior account team from its vetted pool of Consultants and freelance PROs. The Consultancy is currently developing a new advisory team which will comprise of senior PLC directors, sector specialists and CEO entrepreneurs, with the intention to drive M&A and Partnership opportunities. A further announcement on this will be made in due course.

Owner and Managing Director Dominic Barretto carries a demonstrable 13 year track record. Dominic was formerly a Partner at Madano Partnership, Chief Operating Officer at Bishopsgate Communications and acted as Consultant at Maitland and Merlin. Further information on Yellow Jersey is at www.yellowjerseypr.com.