World's largest fine wine investment
house pours in Yellow Jersey PR

Yellow Jersey PR, a business communications and corporate reputation consultancy, has been appointed by Premier Cru Fine Wine Investments as its Corporate PR agency. Premier Cru Fine Wine Investments was formed in 1992 with the specific intention of offering structured investments to people with little or no knowledge of fine wine. The Company's development team, which has over 160 years combined experience in the Financial Services and fine wine industries, has designed its plans by taking the best features and benefits from standard Financial Industry Investment products and removing the common drawbacks of those schemes. In doing so, Premier Cru Fine Wine Investments has created what is now generally considered to be the most tax efficient and fully flexible range of investment plans available on the open market today.

Yellow Jersey is working across the communications board with the two Premier Cru founders on various campaigns to communicate the story behind this commodity to high net worths and ultra high net worths.

Managing Director, Dominic Barretto, said: "Premier Cru is a compelling alternative investment story. Since the downturn sparked in October 2008, the market for quality wine has seen a rapid turnaround with an average upswing of 20% across the board. The same increase of 20% is expected over the next 12 months and Yellow Jersey will work closely with management on a national media campaign to communicate the importance of diversifying ones investment portfolio with this tax-free and flexible investment product".

Commenting, Stacey Golding, Founder of Premier Cru, said: "Fine wine was not immune to last year's downturn, however has been one of the first to recover. Dominic has produced superb results for our company with his knowledge and contacts. His firm is proactive, to the point and reliable. As a company our sales and marketing have benefitted from his work. It took us many years to find the right PR company and his new consultancy has been a revelation for us".